Introduction to Mass Communication 2001: Media Literacy and Culture

Type

Book

Authors

Stanley J. Baran

ISBN 10

0767419251

ISBN 13

9780767419253

Tags

Humor & Entertainment, Communication, Communication & Media Studies, Sociology, Communications, Media Studies

Description

This text emphasizes the view that media audiences can take more active roles as media consumers and have a deeper understanding of the influence the media has in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. - from Amzon

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