Introduction to Mass Communication: Media Literacy and Culture
Type
Book
Authors
ISBN 10
0071317155
ISBN 13
9780071317153
Category
Unknown
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Publication Year
2016
Publisher
Pages
528
Description
This text encourages students to be active media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first, and remains the only, university-level text to make media literacy central to its approach, and given recent national and global turmoil, its emphasis on media use and democracy could not be more timely. - from Amzon
Number of Copies
3
