Risk Issues and Crisis Management in Public Relations: A Casebook of Best Practice (PR in Practice)
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Type
Book
Authors
ISBN 10
0749451076
ISBN 13
9780749451073
Category
Unknown
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Publication Year
2008
Publisher
Pages
256
Tags
Description
The reputation of an organization influences whether or not we buy from, work for, supply to and invest in that organization. This fourth edition of Risk Issues and Crisis Management in Public Relations defines reputation, explores how to value it, and provides practical guidelines for effectively managing it. This latest edition features new sections on the effects of recent world events, Corporate Social Responsibility, climate change and sustainability, legal revisions and the use of the Internet in a crisis. Featuring new case studies on Oxfam & Starbucks, Sony, Dell, BP, and Wal-mart, the book charts how rapidly the reputation management agenda moves and yet how slowly business learns. - from Amzon
Number of Copies
2
Library | Accession No | Call No | Copy No | Edition | Location | Availability |
---|---|---|---|---|---|---|
Main | 69 | 1 | Yes | |||
Main | 70 | 3 | Yes |