Public Relations Strategy (PR in Practice)
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Type
Book
Authors
ISBN 10
074945640X
ISBN 13
9780749456405
Category
Unknown
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Publication Year
2010
Publisher
Pages
192
Tags
Description
This challenging book reflects the intense discussion taking place on how public relations should develop and support management strategy. It links models and theories of strategic management to the PR function. The new edition includes more material on corporate reputation, research methods, public affairs, and information management. Aimed at both practitioners and students, this book will help readers relate the day-to-day work to overall corporate policies and planning. - from Amzon
Number of Copies
2
Library | Accession No | Call No | Copy No | Edition | Location | Availability |
---|---|---|---|---|---|---|
Main | 50 | 1 | Yes | |||
Main | 68 | 4 | Yes |