Business Research Methods (McGraw-Hill/Irwin Series. Operation)

Type

Book

Authors

Donald R Cooper

Pamela S Schindler

ISBN 10

0071244301

ISBN 13

9780071244305

Tags

Training, Operations research, Business Mathematics, Statistics, Research, Business & Finance

Description

This book offers students and instructors thorough coverage of business research topics backed by solid theory. The authors are successful marketing research consultants and that is evident in the rich and realistic case studies found in the text. Managerial decision making is the underlying theme, while topics and applications are presented and organized in a manner that allow students to thoroughly understand business research topics and functions. Consequently, the structure of the text encourages and supports completion of an in-depth business research project during the semester. - from Amzon

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