Strategic Management and Competitive Advantage: Concepts (2nd Edition)

Type
Book
ISBN 10
013613520X 
ISBN 13
9780136135203 
Category
Unknown  [ Browse Items ]
Publication Year
2007 
Publisher
Pages
380 
Description
For courses in strategy/strategic management. For professors who want students to see connections between big ideas in strategy (thus understanding vs. memorizing), Barney/Hesterly provides an organizing framework (VRIO) as the foundation of the text. Students have a clear decision-making framework to use in analyzing cases and business situations. - from Amzon 
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