Strategic Reputation Risk Management
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Type
Book
Authors
ISBN 10
0333995546
ISBN 13
9780333995549
Category
Unknown
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Publication Year
2003
Publisher
Pages
276
Description
Reputation is a commercially valuable asset. This book focuses upon how enhanced reputation can contribute to commercial asset management through increased share price premium and competitive performance, while reputation loss can significantly erode the ability of the business to successfully retain market share, maximise shareholder value, raise finance, manage debt and remain independent. It provides practical models and checklists designed to plan reputation management and risk communication strategies. - from Amzon
Number of Copies
1
Library | Accession‎ No | Call No | Copy No | Edition | Location | Availability |
---|---|---|---|---|---|---|
Main | 466 | 1 | Yes |