Key Account Management in Financial Services: Tools and Techniques for Building Strong Relationships with Major Clients

Type

Book

Authors

Peter Cheverton

Bryan Foss

Tim Hughes

ISBN 10

074945069X

ISBN 13

9780749450694

Tags

Finance, Marketing, Vocational Tests, Economics, Test Prep & Study Guides

Description

Using specific, tailored examples and case studies from global financial services companies, Key Account Management in Financial Services provides marketing professionals in the financial services sector with expert advice on marketing and selling their financial products to large clients. Compiled from original research and interviews, this book can be used as a “before, during, and after” guide to practical implementation. Contents include: defining key account management in financial services; the customer’s perspective; preparing for key account management; identifying key accounts; entry strategies; meeting the customer’s needs; keeping on track. - from Amzon

Number of Copies