Consumer Behavior (8th Edition)
Type
Book
Authors
ISBN 10
0136015964
ISBN 13
9780136015963
Category
Unknown
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Publication Year
2009
Publisher
Pages
720
Subject
Consumer behavior.
Description
For undergraduate and MBA courses in consumer behavior. Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences. - from Amzon
Number of Copies
8
