Introduction to Electronic Commerce (2nd Edition)
Type
Book
Authors
ISBN 10
0136033245
ISBN 13
9780136033240
Category
Marketing
[ Browse Items ]
Publication Year
2008
Publisher
Pages
xliii, 578p.
Subject
Electronic commerce.
Description
Written by experienced authors who share academic as well as real-world practices, this text features exceptionally comprehensive yet manageable coverage of a broad spectrum of E-commerce essentials from a global point of view. The new edition pays special attention to the most recent developments in online behavior in our business, academic, and personal lives. Introduction to E-Commerce and E-Marketplaces; Internet Consumer Retailing; Business-to-Business E-Commerce; Other EC Models and Applications; EC Support Services; EC Strategy and Implementation; Application Development Perfect for anyone looking for a brief or supplemental text on EC. Ideal for busy executives. - from Amzon
Number of Copies
1
